Spark Spot

Google, one of the most popular search engines,  rolled out two enhancements to its search engine that drives for a shift toward more integrated real-time search results. The new technology introduces new algorithms that draw from semantic relevance of search terms.

The first enhancement expands the list of useful related searches. The second enhancement lengthens search result descriptions, called “snippets“. Both new offerings are designed to help guide users more effectively to the information they need.

Till now, Google could not help users whose keyword selections were too broad, yielding them poor results as their search words were not optimized.The new technology tries to interpret the search terms. Making the snippets longer will help people find more quickly the information they are looking.

The new technology is based on algorithms Allon developed before coming to Google in 2006. Instead of using search histories that Google tracks, this new approach is strictly algorithm based and is automated and scalable. The new features, which are based on proprietary software, support 37 languages.

The new method allows Google to quickly search in real time after considering the semantic significance of the search terms users enter. The algorithms apply associations and concepts related to the search terms.The technology analyzes Web page content related to the query and determines the relevance of people, places or concepts to the query. The process only needs fractions of seconds.